Our VitroPlus III™ is an advanced formulation of growth media suitable for various primary cultures and cell lines. It is available as both a low serum and serum-free formulation allowing extension of applications to include clinical studies and biopharmaceutical production through use of a chemically-defined, serum-free medium. It has been shown to yield strong growth at higher growth rates than traditional media for fibroblast cultures derived from: pancreas gland, cardiac tissue, and various cancer- associated fibroblasts. It has been shown to support growth of both human and rat fibroblasts. Also, this media supports growth of other human cells maintained in primary culture including: hepatocytes and neurons. It also is known to support growth of the HEK293A cell line and the rat cardiomyocyte cell line, H9C2.